Toyota Earns Top Safety Picks

December 22, 2010

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1.   Toyota, Lexus, Scion Earn 8 ‘Top Safety Pick’
Awards

The Insurance Institute for Highway Safety (IIHS) today announced that eight
Toyota, Lexus and Scion vehicles were among 66 winners of Top Safety Pick
awards for 2011.
Responding to the announcement, Toyota
said it “is pleased to have received eight IIHS Top Safety Picks for 2011,
which we believe is reflective of our ongoing commitment to developing safe and
reliable vehicles for our customers.”

The eight winners are: Toyota Avalon, Corolla, Highlander, Sienna and Venza; Lexus
RX,
and Scion tc and xB.  Only two automakers had more
winners: Hyundai/Kia and Volkswagen/Audi each had nine.  Sienna was the
only minivan to make the list.

Top Safety Pick awards recognize vehicles that do the best job of protecting people
in front, side, rollover and rear crashes based on good ratings in IIHS tests.
Winners also must have available electronic stability control, a crash
avoidance feature that significantly reduces crash risk.

2.   Toyota Has Two New Claims to Fame

Toyota is the most fuel-efficient major automotive manufacturer”

Source: Based on NHTSA Final Industry MY09 CAFÉ data for Toyota Motor Sales
“Toyota Prius is 66 percent cleaner for smog-forming emissions than the average new car
on the road”

Source: TMS commissioned a study by Sierra
Research to establish the emissions of the average new car on the road for the
next several years. Toyota
can now provide emission comparisons for ALL of our vehicles vs. the average
new car on the road.

3.   TMC Launches More Visual, User-Friendly Global
Corporate Website

TMC has redesigned its global corporate website to be more visual and touch-panel friendly.
The site provides information globally from TMC headquarters, including
information on the environment, safety corporate social responsibility, recent
events, news and investor relations.  The redesign is based, in part, on
feedback from users overseas and the content is in English.

To visit the website, please click on http://www.toyota-global.com/

4.   New ‘Vitz’ Front-Door Glass Virtually Eliminates
Harmful Ultraviolet Penetration

In what is believed to be a world first, Toyota Motor Corporation has announced
that it will begin using car-front door glass that reduces ultraviolet (UV)
penetration by approximately 99 percent. TMC estimates the resulting sunburn
protection is equivalent to wearing gloves while driving. The new glass will be
used in the new “Vitz,” scheduled to go on sale in Japan later this month.

Windshields, which use laminated glass, can reduce UV penetration by approximately 99
percent by inserting a UV-blocking film between two sheets of glass in the
laminating process.  Car-door windows, on the other hand, generally use
single-piece tempered glass that is often imbued with a UV-absorbing material
to achieve approximately 89% UV protection.  Getting the UV-reduction
performance of door-window glass closer to 100% requires the use of UV
absorption technologies.  The interior side of the door-window glass to be
used in the new Vitz has been surfaced with a high-performance UV-absorbing
film to achieve approximately 99% UV-reduction performance.

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