Toyota News

November 23, 2011 Toyota Fast Facts is an update on Toyota and industry news. Please feel free to share this information with family and friends. For more news, visit

1. Toyota Extends Normal Production at Its North American Plants Toyota announced today that its North American plants would continue operating on a normal production schedule, including overtime and scheduled Saturday production, through Dec. 10. Toyota’s Thailand plants reopened Nov. 21 and the company’s Japan plants are operating at near-normal levels, including overtime. Decisions regarding future production schedules will be made based on an ongoing assessment of the parts supply situation at each individual production line.

2. 2011 Progress Report on Quality, Safety, Reliability & Value Two years ago, Toyota Motor Corporation President Akio Toyoda recommitted the entire company to ensuring that Toyota products met the highest standards for quality, safety, reliability and retained value. The results of this global effort have become increasingly evident based on the long list of third-party accolades Toyota and its vehicles have recently received in recognition of this progress. QUALITY Lexus was the highest ranking nameplate in the industry in the 2011 J.D. Power Initial Quality Study and earned more segment awards than any other premium brand. The Toyota Division moved up 14 positions to place seventh in the study. Toyota ranked as the #1 manufacturer for lowest percentage of “check engine”-related failures and lowest average related repair costs, looking at 2001 to 2011 Model Year vehicles over the past year, according to the first annual CarMD Vehicle Health Index. According to ALG’s Fall 2011 Perceived Quality Study, Toyota’s perceived quality score rose more than 2 percent over the last six months, closing the gap with Honda, while Lexus once again was ranked #1 among luxury brands. The Lexus IS won the entry premium car segment in the 2011 J.D. Power and Associates Automotive Performance, Execution and Layout (APEAL) Study. Toyota and Lexus won 11 awards – more than half the 21 total awards – in’s Best Overall Values of the Year. SAFETY Eleven Toyota, Lexus and Scion vehicles were named 2011 “Top Safety Picks” by the Insurance Institute for Highway Safety, including the Toyota Avalon, Corolla, Highlander, Prius, Sienna, Tundra and Venza, the Scion tC and xB, and the Lexus CT 200h and RX. RELIABILITY Toyota and Lexus brands took home seven top awards in J.D. Power’s 2011 Vehicle Dependability Survey — more than any other full line manufacturer. Toyota was rated the “Best Durability of any full-line manufacturer” by R.L. Polk, based on longevity for U.S. vehicles in operation registration statistics MY1987-2010. 90% of Toyotas sold new in the 15 years between MY1996 and MY2010 are still on the road, according to R.L. Polk. RETAINED VALUE Kelley Blue Book named Toyota the 2012 Best Resale Value Brand for the second time in three years and Lexus as the Best Resale Value Luxury Brand in the 2012 Best Resale Value Awards. ALG named Lexus the Best Luxury Brand in its 2011 Residual Value Awards. Toyota and Lexus segment award winners include Toyota Tacoma, Toyota Tundra and Lexus CT 200h. ENVIRONMENTAL COMMITMENT Toyota was ranked #1 overall among Interbrand’s 2011 Best Global Green Brands. Toyotas account for two-thirds of all hybrids on the road today (R.L. Polk) o Toyota and Lexus hybrids comprise nearly three-quarters (73%) of all hybrids o Prius alone makes up half (52%) o Nine out of 10 (91%) of all hybrid-only models on the road are Prius vehicles o In April 2011Toyota announced the one-millionth sale of the Prius in the U.S., while worldwide sales have topped the 3 million mark The 2012 Toyota Prius Plug-in, which will go on sale in the spring of 2012, earned Decisive magazine’s annual Urban Green Vehicle of the Year Award.

Corolla Production


Categories: Toyota Corolla Toyota Motor Manufacturing, Mississippi, Inc. Manufacturing & Engineering

November 17, 2011

Toyota Begins Corolla Production in Mississippi

Team Members and Business Partners Join State and Local Officials to Celebrate Nearly 2,000 New Jobs

Mississippi Governor Haley Barbour and Toyota Motor Corporation President Akio Toyoda celebrate the first Mississippi-built Corolla, Nov. 17, 2011.

Masafumi Hamaguchi, president of Toyota Motor Manufacturing, Mississippi, Inc. (TMMMS), watches the line-off ceremony for the first Mississippi-built Corolla, Nov. 17, 2011.

Akio Toyoda, president of Toyota Motor Corporation, displays the State of Mississippi’s new license plate on the first TMMMS-built Corolla on Nov. 17, 2011.

Toyota team members assemble the 2012 Corolla at the Blue Springs, Miss., plant, which is hiring 2,000 team members.

A Toyota team member inspects Corolla parts at the new plant in Blue Springs, Miss.
Click here for TMMMS video
Click here for TMMMs photos
Click here for TMMMS fact sheet

BLUE SPRINGS, Miss. (November 17, 2011) – Toyota team members today celebrated the opening of Toyota Motor Manufacturing, Mississippi (TMMMS), the company’s new $800 million plant outside of Tupelo that assembles the Corolla, the world’s best-selling car of all time. Joining the celebration were Toyota Motor Corporation President Akio Toyoda and Mississippi Governor Haley Barbour.

TMMMS is Toyota’s fourteenth North American plant, further advancing the company’s efforts to design, develop and build vehicles where they are sold. The plant has the annual capacity to produce 150,000 vehicles and will employ nearly 2,000. 
Speaking at ceremony, Toyoda said, “Building vehicles where we sell them helps us be even closer to our customers. The U.S. market remains a key to Toyota’s overall success, and Toyota Mississippi will play an important role for us here.”
“Today is a great day for Blue Springs and the entire State of Mississippi,” Governor Haley Barbour said. “Toyota chose Mississippi for its dedicated, talented workforce, and I know they will enjoy great success at their newest facility. We are proud to be the home of Toyota, and we look forward to a long and successful relationship with our newest corporate partner.”
“Mississippi has provided us with a great workforce who welcomes challenges and are eager to learn,” said Masafumi Hamaguchi, president of TMMMS. “Our slogan is: ‘Always look for the best way, using our pioneer spirit.’ The Mississippi workforce has shown that they have this spirit.”
Toyota’s Buffalo, W. Va., engine plant is supplying all engines for Corolla production at TMMMS. Cylinder heads and blocks for those engines are produced at both of Toyota’s Bodine Aluminum castings plants, located in Troy, Mo., and Jackson, Tenn.
When Toyota announced the Blue Springs project, they also announced a partnership with the CREATE Foundation and a donation of $50 million – $5 million a year for 10 years – was also announced toward an innovative addition to the public school system in the Pontotoc, Union, and Lee counties. The Center for Professional Futures will be an education facility that will expose students in the eight school districts in the PUL Alliance counties in to professional careers through high performance teaching and a modern learning environment.
February 2007
April 2007
Blue Springs, Miss.
Toyota Corolla
Production capacity
150,000 vehicles/year
Site area
1,700 acres
Nearly 2,000
$800 million
Media Contacts:
Emily Holland 662.507.5148
Tania Saldana 859.746.7796


NOTE TO EDITORS:  Photos and b-roll to accompany are available at
About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants. There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold more than 2 million vehicles in 2010. Toyota directly employs more than 35,000 in North America and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota’s annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion. 
Toyota currently produces 12 vehicles in North America, including the Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sienna, Sequoia, Tacoma, Tundra, Venza and the Lexus RX 350.

For more information about Toyota, visit or

The 2012 Toyota Prius V is Here!!!!!!!