NHTSA Findings on UA on Toyota.com

Toyota Statement in Response to NHTSA/NASA Study

Feb. 8, 2011 — In response to the publication by the National Highway Traffic Safety Administration (NHTSA) of an extensive review of the electronic throttle control systems in Toyota and Lexus vehicles, conducted with the assistance of the National Aeronautics and Space Administration (NASA), Steve St. Angelo, Toyota’s Chief Quality Officer for North America, said:
“Toyota welcomes the findings of NASA and NHTSA regarding our Electronic Throttle Control System with intelligence (ETCS-i) and we appreciate the thoroughness of their review.  We believe this rigorous scientific analysis by some of America’s foremost engineers should further reinforce confidence in the safety of Toyota and Lexus vehicles.  We hope this important study will help put to rest unsupported speculation about Toyota’s ETCS-i, which is well-designed and well-tested to ensure that a real world, un-commanded acceleration of the vehicle cannot occur.
“We will continue to develop and equip Toyota and Lexus vehicles with industry-leading safety technologies, including many based on breakthroughs in sophisticated electronics systems.  We will also continue to cooperate fully with NHTSA and respected outside experts in order to help ensure that our customers have the utmost confidence in the safety and reliability of our vehicles.  Everyone at Toyota – all 30,000 of our team members in the United States and the many thousands of Americans at our dealers and suppliers across the country – is focused on listening to our customers and constantly improving our products and service.”

Regarding the safety and reliability of Toyota vehicles with ETCS-i, the company also noted:

•    Electronic throttle control systems have long been standard across the automobile industry, and they provide great benefits to consumers.
•    Toyota’s ETCS-i has performed reliably in more than 40 million cars and trucks sold around the world, including more than 16 million in the United States.
•    This system has also made possible significant safety advances such as vehicle stability control and traction control, which are among the five sophisticated accident avoidance technologies in Toyota’s Star Safety System.
•    These enhancements, along with Toyota’s Smart Stop Technology braking system, are now standard on all the new vehicles Toyota manufactures for the North American market.
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2-second Prius video causes headache for ABC News

By DAVID BAUDER

NEW YORK (AP) – For the want of a better two-second picture of a tachometer, ABC News has called into question its reporting on acceleration problems with Toyota vehicles.

The network’s handling of a Feb. 22 “World News” story about potential problems with computer systems in Toyotas has created ethical questions and intensified bitter feelings the besieged automaker already had toward ABC.

ABC has admitted to a misjudgment and swapped out the brief dashboard video in its report, which continues to be available online. Its story illustrated a report by David Gilbert, a Southern Illinois University professor who suggested that a design flaw in Toyotas might leave a short-circuit that could cause sudden acceleration undetected by the car’s computer system.

Correspondent Brian Ross'”World News” report showed him driving a Toyota with Gilbert that was rigged to quickly accelerate. Even though he knew it was coming, Ross said the incident left him shaken, and he had a hard time getting the car to come to a stop.

Briefly during the drive, ABC cut to a picture of a tachometer with the needle zooming forward. The impression was that the tachometer was documenting the ride Ross was taking. Instead, that picture was taken from a separate instance where a short-circuit was induced in a parked car.

ABC said that editing was done because it was impossible to get a good picture of the tachometer while the car was moving because the camera was shaking. The camera shot was steady when it was taken in a parked car.

“The tachometer showed the same thing every time,” said ABC News spokeswoman Emily Lenzner.

Toyota spokesman John Hanson disputes that, saying tachometers react much more dramatically when short-circuits happen in a parked car than a car that is moving. Tachometers measure engine speed.

It all points to problems that are created when visual journalists try to alter reality in order to get a better picture.

“Anytime you give the audience any reason to doubt the honesty of the piece, that’s a serious problem,” said Charlotte Grimes, a Syracuse University journalism professor who specializes in ethical issues.

“Do they honestly think that a company like Toyota, with all the resources that it has, would not be looking at these things?” Grimes asked.

Toyota recognized the differences right away: the shot showed the car’s speedometer was at zero, the parking brake was on and no one was using the seat belts – while Ross wore one on the test drive, Hanson said. Online discussion of the differences began almost immediately, and the Web site Gawker.com wrote about it last week.

ABC edited the online version of its story shortly after that story appeared and wrote a note on its Web site explaining why.

“This was a misjudgment made in the editing room,” Lenzner said. “They should have left the shaky shot in. But I want to make clear that the two-second shot that was used did not change the outcome of the report in any way.”

The inserted tachometer shot still didn’t specifically illustrate Ross’ ride. It was from another ride made in order to create different camera angles. A camera person could not have captured the tachometer shot with Ross and Gilbert both in the car, Lenzner said.

Toyota’s Hanson said it was next to impossible for the short circuit detailed by Gilbert to happen in real life. The automaker, which had to recall many of its cars because of problems associated with a depressed gas pedal, held a news conference on Monday to try and refute Gilbert’s study. It depicted similar short circuits in other cars, none of which were detected by the vehicles’ computer system.

Gilbert did not return phone or e-mail messages for comment, and a woman who answered the phone at his home said he was unavailable.

Hanson said he wished Toyota could have been invited to see the simulation conducted by ABC. “Simulation” is a word that brings back tough memories for TV networks: NBC’s news president lost his job in 1993 after it was revealed that for a “Dateline NBC” study about alleged safety problems with General Motors trucks, the network rigged a truck with small explosives for a story. Lenzner said it was ridiculous to compare a two-second tachometer shot to the NBC case.

She said Toyota was given a chance to comment on the story the day it was aired.

“It was not like ABC was trying to alter the footage,” she said. “There was no staging. There was no dramatization. It was an editing mistake.”

Even before this report, relations between Toyota and ABC were on edge. More than 100 Toyota dealerships in the Southeast had agreed last month to pull advertising on local ABC affiliated because they were angry with Ross’ aggressive reporting on the automaker’s problems.

Relatively Few Toyota Complaints

RELATIVELY FEW COMPLAIN ABOUT TOYOTA

Bottom of Form

By Ben Rooney, staff reporter

2010 Toyota Corolla

NEW YORK (CNNMoney.com) — Despite a torrent of high-profile recalls that have tarnished Toyota [1]’s once stellar reputation, a study published Wednesday reveals that the automaker actually gets fewer customer complaints per car than the majority of its competitors.

Edmunds.com reviewed more than 200,000 complaints filed with the National Highway Traffic Safety Administration
(NHTSA) over the last
decade and found that Toyota ranked 17th among the top 20 automakers in the overall number of complaints per vehicle sold.

The results come amid a series of recalls totaling more than 8.1 million Toyotas worldwide, including 400,000 of the popular 2010 Prius [2] hybrid for problems associated with sticking brake pedals, software glitches and faulty floor mats.

The study was based on the percentage of complaints each automaker received versus the total number of vehicles they sold in the United States between 2001 and 2010.

As a result, British carmaker Land Rover [3] had the highest proportion of complaints relative to the number of cars it sold. The company received 0.6% of the total complaints in the database, while its sales amounted to only 0.1% of all new cars sold in the United States.

Meanwhile, Toyota had 9.1% of all the complaints in the database.
But the company was number 17 on the list because its sales made up 13.5% of the U.S. market.

According to the study, Toyota had fewer complaints than its American rivals. Ford [4] was number 10 on the list, while General Motors [5] came in at number 11.

The only automakers to receive fewer complaints than Toyota were Mercedes-Benz [6], Porsche [7] and the Mercedes-made Smart Car [8].

Among the other automakers that ranked high on the list were Suzuki [9] and Isuzu, which came in at numbers 2 and 3 respectively. German automaker Volkswagen [10] came in at number 4.

The complaints lodged against Toyota ranged from minor problems with lighting to more serious issues such as sudden acceleration and difficulty steering. But the study did not rate the reported incidences for severity.

Edmunds.com said that it found some unreliable reports in the database, including one complaint indicating that
99 people had died
in one vehicle as a result of an accident. It also said that about 10% of the complaints appeared to be duplicates.

Quality control: Not just Toyota’s problem

While the issues raised by Toyota’s recent recalls shouldn’t be overlooked, quality control concerns are apparent across the entire automobile industry, said Jeremy Anwyl, Edmunds.com chief executive.

“A broader view shows that consumer complaints reflect an industry issue, not just a Toyota issue,” said Anwyl. “It is no longer an option for car companies to dismiss consumer complaints, even if the event is difficult to replicate or diagnose.”

Some automakers assume that customer complaints are the result of driver error and not necessarily a reflection of design problems, said Jeannine Fallon, an Edmunds.com analyst.

“It depends on the culture of the car company,”
she said. “But it’s
clear now that Toyota has not had very many conversations with NHTSA.”

CARS program in full

Hello All!

I have included a current graph for the Cash for Clunkers program that is supposed to go into effect on July 23rd. We are currently taking deposits on cars and trucks that qualify for the program. We also know the money that is set aside for the program is limited so if you are interested, we can help you before the program goes into effect so you can get the voucher that is coming to you plus the car or truck you want.

Incentive Chart for Cash for Clunkers
Incentive Chart for Cash for Clunkers

2010 Toyota Prius vs. Honda Insight

Prius vs. Insight: A clash of corporate cultures

Hans Greimel
Automotive News
May 18, 2009 – 12:01 am ET

TOKYO — Few cars better embody the wide divergence in the corporate cultures of Toyota and Honda than these two hybrids.

In one corner is the Honda Insight — a case study in utilitarian expedience. It’s powered by a simplified four-banger with an electric motor adding just enough oomph to cut down on trips to the pump. It sports a plasticky, no-frills interior and poaches parts from sister models.

In the other corner is the redesigned Toyota Prius — a paragon of engineering excellence. It pushes the envelope with an ingenious planetary gear transmission, outstanding fuel economy and snazzy options such as solar panels. The car that made hybrids famous carries a first-class sticker price to match.

For better and worse, the redesigned Prius and Insight exude the distinct corporate identities that gave them birth. The result is as much a battle of the automakers’ business philosophies as a two-car rivalry.

Faultless Toyota Motor Corp. reached new technological heights but drifted into cost creep, a risky trend in a recession. Penny-pinching Honda Motor Co. did a lot with a little, churning out a low-budget hybrid that can’t match its rival’s specs.

Different strokes
The Insight and Prius highlight personality differences between Honda and Toyota.
Honda Insight Toyota Prius
Objective Affordable sticker Fuel-efficiency tour de force
Price No discounting No discounting
Drivetrain Simplify current engine Go high-tech for more power
Bottom line Practicality with compromise Perfection at a price
Pricing policies

image

2010 Toyota Prius

The redesigned 2010 Toyota Prius goes on sale in the United States in late May with a base price of $22,750, including freight. The price of the top-trim Prius will be $28,020. Later this year, a stripped-down base model will be offered for $21,750.

The Insight, by contrast, starts at $20,470 and climbs to $23,000, fully loaded. Toyota’s aggressive pricing of the third-generation Prius may pressure margins again. Says Takaki Nakanishi, an auto industry analyst at JPMorgan: “It will be difficult to make a profit at the lower grades.”

Honda and Toyota share a reverence for the principles of kaizen — or continuous improvement — and just-in-time manufacturing. But their subtle differences are best summed in Honda’s pragmatism vs. Toyota’s perfectionism.

Pragmatism vs. perfectionism

image

Honda Insight

“Honda always has to prioritize what they can and can’t do because they just don’t have the resources of Toyota,” says Tatsuo Yoshida, an auto analyst with UBS Securities in Tokyo. “If they tried to follow Toyota on development, it would be like committing suicide.”

Take mileage. Honda was satisfied with a respectable EPA rating of 40 mpg city/43 highway for the Insight. But the Prius reached for and attained an eye-popping 51/48.

Honda got there by simplifying an existing 1.3-liter engine to two modes of variable valve timing, instead of three. It chose a one-clutch drivetrain instead of a two-clutch version. That reduced the efficiency of regenerative braking but was cheaper.

The lowest trim-level Insight lacks such staples as cruise control and stability control.

In aerodynamics, the Insight has a 0.28 drag coefficient. Good, but not even as good as the Honda Civic‘s. Yasunari Seki, the chief engineer, was ordered to poach body structure from the Honda Fit compact, a move that limited aerodynamic improvements and also resulted in ho-hum styling. In fact, attention to styling is such an afterthought at Honda that the company doesn’t have a company wide design chief.

The pursuit of expedience is echoed in Honda’s aversion to full-sized trucks and V-8 Acura offerings. Honda can’t be all things to all people so it compromises with the car-based Honda Ridgeline and a V-6 Acura. They may not be best-in-class, but they leverage Honda’s strengths.

“We believe it fits with the culture of our company, where we want to build environmentally friendly cars that get good gas mileage,” says Dick Colliver, who retired recently as executive vice president of sales at American Honda Motor Co. “You don’t have to have a V-8 engine to be Tier 1.”

High-tech luxury

Meanwhile, Akihiko Otsuka, Toyota’s chief engineer, was striving to make his Prius the world’s greenest car. The solution was cutting-edge.

Otsuka used a bigger engine to get better mileage at high speeds. He eliminated drive belts for the air conditioning compressor and water pump, making them electric. He devised an exhaust-heat recapture system to help keep the engine operating at optimal efficiency.

Otsuka also improved drag to 0.25, from 0.26. The new Prius was the world’s slickest production car until Mercedes unveiled its new E-class coupe at 0.24.

The Prius brims with luxury features, most famously the gimmicky solar panels whose sole task is to run a ventilation system to cool the cabin when the car is parked in the sun.

Toyota’s approach mirrors the whole-hog ambition that thrust it into the full-sized pickup segment with the Toyota Tundra and into premium sedans with the Lexus lineup.

“It’s part of Toyota culture to always improve on what it’s already done,” says Chris Richter, of CLSA Asia-Pacific Markets. “It wants to position itself as higher end.”

Honda re-engineered the Insight’s hybrid system to cost 40 percent less than the previous-generation hybrid drivetrain, used in the current Civic Hybrid. Toyota was able to shave 35 percent off the costs of the current generation. But Otsuka missed the internal target of halving the cost.

Hybrid Article in Automotive News

Hybrids 101

Perplexed by plug-ins? Lost when it comes to lithium ion? Start with this sample from our extensive online guide

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Nearly every major automaker plans to roll out environmentally friendly vehicles or add to its current fleet of hybrids or hydrogen-powered cars.

Subscribe to Automotive News

If these plans come to fruition, by around 2012 consumers will be able to choose from:

— Battery-powered electric vehicles.

— Plug-in hybrids.

— Fuel cell vehicles that use hydrogen.

A century ago, cars powered by gasoline, steam and electricity battled for supremacy. Over the next decade, consumers once again will have a number of powertrains and fuels from which to choose. Back then, gasoline-fueled internal combustion engines emerged triumphant. This time there may be more than one winner.

Daimler AG’s Smart microcar shows how Americans’ car-buying patterns are evolving in an era of environmental concerns and fluctuating fuel prices. Smart has proved that some people will plunk down $13,000 to $20,000 for a small, highly maneuverable car best suited to cities rather than highway driving. First-year sales totaled about 25,000.

So a small battery-powered electric car such as the upcoming Mitsubishi i MiEV or Toyota FT-EV could find a place on American roads, even though the driving range will be limited to about 100 miles on a charge.

Hybrid Guide

Because so many automakers are working on advanced-propulsion vehicles and often giving different names to the same technologies, it is difficult to keep track of all that is going on.

So Automotive News has put together a Hybrid Guide explaining the powertrains of the future. We define the terms you see in automakers’ messages. We explain how the different types of hybrids work.

Also included is a list of major automakers’ plans for hybrids and electric vehicles with as much information as is known — such as what kind of hybrid, what kind of batteries it uses and when it will be available.

The full guide is available online at http://www.autonews.com/hybridguide. Here’s a small sampling.

Types of vehicles

Not all hybrids work the same way. There are two types of hybrids: full (or strong) and mild. There also are two different powertrain configurations: series and parallel.

Here’s how they work:

Full hybrid: Found in the Toyota Prius, Ford Fusion Hybrid and Chevrolet Tahoe Hybrid, it can be driven short distances by the electric motor alone. After a percentage of the battery’s charge is used or when the vehicle reaches a certain speed, the gasoline engine turns on, drives the wheels and recharges the battery pack. Under heavy acceleration, both the engine and the motor drive the wheels.

Mild hybrid: Found in the Honda Civic Hybrid, it uses the electric motor to supplement the gasoline engine. In other words, the electric motor reduces the load on the gasoline engine and acts as a stop-start system. The electric motor does not drive the vehicle by itself.

Mild hybrid powertrains are designed in two ways. The first has an electric motor sandwiched between the engine and transmission, as in Honda Motor Co.’s Integrated Motor Assist. General Motors uses another approach in its Belt-Alternator Starter system. It has a combined motor/generator bolted to the front of the engine.

A mild hybrid can improve fuel economy by 20 to 30 percent in some driving conditions. The Saturn Vue offers a good example of how a mild hybrid can improve fuel efficiency. The Vue has a 2.4-liter engine and automatic transmission. The non-hybrid version is EPA rated at 19 mpg city and 26 mpg on the highway. The mild hybrid version, which also has a 2.4-liter engine and automatic transmission, carries EPA ratings of 25 city and 32 mpg highway.

Series hybrid: Propulsion comes entirely from the electric motor or motors. The onboard gasoline engine generates electricity directly for the motor and the battery pack. The Chevrolet Volt is an example of a series hybrid. After 40 miles, the charge in the battery pack runs down and the gasoline engine starts up, turning the generator which makes electricity for the motor and the battery pack. The gasoline engine does not drive the wheels and is not mechanically connected to the wheels. Its sole purpose is to generate electricity.

Parallel hybrid: Found in the hybrid versions of the Ford Escape and Chevrolet Tahoe, it uses both the gasoline engine and electric motor to provide mechanical propulsion to the wheels, either together or independently.

Hybrid terms

Belt-Alternator Starter system, or BAS: A combination of motor/generator that is bolted to the front of the engine and connected to the crankshaft by the fan belt. It provides a slight boost to acceleration, puts energy back into the battery pack on deceleration and gives the vehicle stop-start capability.

Plug-in hybrid: The initial charge for a plug-in hybrid comes from the grid and gives a hybrid vehicle a longer driving range on pure electric power only. Plug-ins are scheduled to be introduced late in 2010, with the Toyota Prius and Chevrolet Volt leading the way. Plug-ins can be either series hybrids such as the Chevrolet Volt or parallel hybrids such as the Toyota Prius.

Range extender: This is a hybrid vehicle that has to be plugged in for its initial charge and has an onboard source of electricity, such as a fuel cell or a gasoline engine that spins a generator. The Chevy Volt is a range-extended, gasoline-electric plug-in series hybrid. Some automakers want to classify their range-extended hybrids as electric cars because if driven 40 miles per day or less, the vehicle will not need its gasoline engine to generate electricity. But under the Society of Automotive Engineers’ definition of a hybrid, the vehicle has two sources of energy for propulsion stored onboard. So a range-extended vehicle is a hybrid.

Two Mode: The marketing name for a hybrid drive system developed by BMW, Chrysler LLC, Daimler and General Motors. Two different Two Mode transmissions have been developed, one for rear-drive vehicles and one for front-drive vehicles.

The Two Mode transmission has two electric motors and delivers the fuel economy advantages of hybrid driving in the city and on the highway. A regular one mode hybrid, such as the Toyota Prius, uses the electric motor to drive the vehicle at low speeds and to assist the gasoline engine when accelerating. At highway speeds, the electric motor in the Prius does not drive the vehicle. The Two Mode uses its electric motors to drive the wheels all the time, sometimes in conjunction with the gasoline engine.

Advanced propulsion plans

Here are BMW’s plans for advanced-propulsion vehicles. The online guide examines 14 automakers’ plans.

BMW: The German automaker’s Mini brand is leasing 500 Mini E battery-powered electric cars to consumers now. This is an electric car that must be plugged in at night to recharge the lithium ion batteries. The test could lead to limited production in about 2011.

BMW plans to introduce the X6 crossover with a Two-Mode hybrid powertrain in late 2009 or early 2010. This will be a gasoline-powered hybrid that uses the Two Mode transmission developed by BMW, Chrysler, Daimler and GM. In this application, the Two Mode transmission is a four-speed rear-drive system that delivers the benefits of electric-assist hybrid propulsion in both city and highway driving and also can tow heavy loads.

On European vehicles, various BMWs are equipped with a stop-start system that uses lithium ion batteries.

BMW also is testing a fleet of 7-series sedans with an internal combustion engine that burns either gasoline or liquid hydrogen.

Stimulus Package Auto Tax Deduction Expires 12/31/2009

Update! The automotive sales tax deduction expires at the end of December! Read below for details!

So here is the official release of the Economic Stimulus Package regarding auto sales tax deductions. I hope you find all of the information you need and yes this does apply to new Toyotas!

February 17, 2009
CONSUMER AUTO INCENTIVE INCLUDED IN FINAL STIMULUS BILL (H.R. 1) “AMERICAN RECOVERY AND REINVESTMENT ACT OF 2009”
***NOTE: INCENTIVE EFFECTIVE UPON PRESIDENT’S SIGNATURE***
Today, the President is expected to sign the American Recovery and Reinvestment Act of 2009. Upon becoming law, car buyers will be permitted to deduct sales/excise tax from their yearly income tax bill for vehicles purchased before the end of this year.
What Taxes are Deductible? 1

State Motor Vehicle Sales

Local Motor Vehicle Sales

Motor Vehicle Excise Taxes
What Customers Qualify for the Deduction?

Individual customers with modified adjusted gross income of less than $125,000 or joint-filers making less than $250,000 a year in 2009 would qualify for the deduction.

Deductible as an “above the line” (for itemizers and non-itemizers) deduction on federal tax return.
Effective Date

New vehicle purchases shall apply to purchases on or after the date of enactment
(expected February 16, 2009) until Dec. 31st, 2009.
What New Vehicles Qualify for the Deduction?

Any new vehicle under 8,500 pounds gross vehicle weight.

New vehicles of any model year – when the original use commences with the taxpayer.

Any vehicle sold for under $49,500 qualifies for the full deduction. Consumers may deduct sales taxes on the first $49,500 of any vehicle sold above this price.
THIS IS A GENERALIZED SUMMARY. For more specific information on eligible customers, taxes and applicability, dealers are encouraged to consult with a qualified tax attorney or professional.
1 “For purposes of this section, the term ‘qualified motor vehicle taxes’ means any state or local sales or excise tax imposed on the purchase of a qualified motor vehicle.”- (Text of H.R. 1)
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