Perception and Reality

Interstate Toyota had an interesting sales meeting this morning about perception and reality. All media reports are talking about how bad things are, our Presidential candidates are pointing out the bad things about each other, the Dow Jones is down.

I think as a consumer, all of the doom and gloom is contagious and it makes us want to hold onto our money due to a lot of uncertainty in the market place.

I looked up the definitions of Perception and Reality in Wikipedia and here is what I found.

Perception is the process of attaining awareness or understanding of sensory information. What one perceives is a result of interplays between past experiences, one’s culture and the interpretation of the perceived. If the percept does not have support in any of these perceptual bases it is unlikely to rise above perceptual threshold.

Reality, in everyday usage, means “the state of things as they actually exist”.  The term reality, in its widest sense, includes everything that is, whether or not it is observable or comprehensible.

We looked at our own perception here at Interstate Toyota and found the reality is that 90 days ago gas was over $4.00 per gallon. We also looked at our sales averages and the reality is that we have been averaging 33 cars per week since January. Also we did an average over the last 4 weeks and we are averaging 32.45 cars per week even though the sky is falling across the country.

The point of all this is it is easy to get caught up in the perception of any situation unless you step back and think about the reality.

Thoughts become things…think good thoughts!