The Journey

Stapp Interstate Toyota’s success has been maintaining consistency in servicing our customers. Establishing relationships has been a staple with the Stapp family and all of the people associated with the company since its inception in 1974.

In the early 1970’s Bob Stapp Sr. had been in the car business for many years. Working for Lyons Toyota in Boulder, CO, the opportunity presented itself to purchase a Toyota franchise in Longmont, CO. One of his sons, Art Stapp, who was working in the parts department at Lyons Toyota while finishing his MBA at The University of Colorado joined Bob Sr. in Longmont with his mother Amy Stapp. Longmont Toyota was born.

Longmont Toyota ran for many years at 116 S Main St. in Longmont with only Bob Sr, Art, and Amy, but had a special formula that is still used here today. Treating customers like people,  going above and beyond their expectations, maintaining that consistency in customer satisfaction and showing customers that their transaction was and is much more than just another car deal. To the Stapp organization, it is about establishing relationships that last decades. Word of the “Stapp Way” of doing business spread through the community and with it, the growth of Longmont Toyota.

The Journey continued when Bob Stapp Jr. left the insurance profession in Denver to join the family business at Longmont Toyota. Sharing the same ideals, Bob Jr. brought another great element to the organization and the company continued to grow.

In 1988, the Stapps were awarded a Mazda franchise which was located just north of Longmont Toyota. For many years, both stores were run with a relatively small team of exceptional people in sales, parts, and service.

The Stapp family has always believed in supporting its hometown and did so by backing local athletics, donating to charities, and supporting the community. Art and Bob Jr. both coached junior athletics in Longmont as well as donated to local teams. Both of Art Stapp’s boys played in the local youth athletic programs in Longmont and Niwot and both moved on to play college football with Clint Stapp at the University of Montana and Brion Stapp at Holy Cross in Boston.

After college and several years working summers at Longmont Toyota and a Toyota dealership in Boston, Brion Stapp joined the family business. Working with his family and upholding the business philosophies and ideals, Brion was another building block for the growth and expansion of the company.

Toyota definitely lives up to the term “Moving Forward” in all aspects of the company and is continuously striving to improve customer service and experience. The time had come for Longmont Toyota to take the next step and build a new facility that would be able to service the Stapp family of customers and future customers to the fullest. The decision was made to build a new store on Interstate 25 between exit 235 and 240 that would make all of these things possible.

Stapp Interstate Toyota was the first Toyota Image 2 store in the state of Colorado which features easy access for everyone. Stapp Interstate Toyota also includes a  larger showroom, receptionist greeting, larger customer sitting area, media room, kids play area, customer work center, free wireless Internet, 24 service bays, covered service drive, covered new car delivery area, parts department, cafe, loaner cars, rental cars and a tremendous selection of new and used cars.

Even though the building has changed, our ideals have not and our mission statement will always read:

“Our work brings the human family closer together. We want consistency between our plans and our actions. We act as partners with our customers. We encourage them to teach us how to do business with them. We make our systems work for the customer, not make the customer adapt to our systems. Our customers should leave us feeling understood. We understand the impact of our actions on our customers. Business comes where it is invited; business stays where it is well serviced. A customer is a highly valued asset; a customer is not an interruption to our routine. We give our unconditional commitment to enhance the quality of life and human growth. We are committed to fulfilling our ethical and social responsibilities.”

Stapp Interstate Toyota invites you to come see old friends and make new ones as we progress along the “Interstate Highway.”

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